When it comes to goal setting we all think we know what to do, but in practice most people are not delighted with their level of goal achievement.
One simple strategy that many people overlook is the physical writing down of goals. it might seem like a basic strategy, but there is plenty of scientific evidence supporting why this can be a game-changer in your life.
The Power of Pen and Paper
The act of writing down goals is more than being just a reminder; it engages the brain in a unique way. According to a study by Dr. Gail Matthews, a psychology professor at the Dominican University of California, individuals who write down their goals are 42% more likely to achieve them. This phenomenon can be attributed to the 'generation effect,' a concept in cognitive psychology. When you write something down, you're generating it from your mind, which reinforces it in your memory. This process, known as encoding, enhances recall and commitment.
Visualization and Manifestation: Seeing is Believing
Writing down goals also plays a crucial role in visualization, a technique often used by athletes and high achievers. When you write down a goal, you're forced to clarify what you want to achieve, making it more tangible and real. This clarity not only help in strategise but also in visualisation. A study published in the "Journal of Applied Sport Psychology" found that visualisation practices improved the performance of athletes. By writing down goals, individuals can better visualise their achievements, helping to manifest their desires into achievement.
The Reticular Activating System: Your Brain's Goal Filter
Another interesting aspect of writing down goals involves the reticular activating system (RAS) in the brain. The RAS acts as a filter for information deemed important based on your objectives and focus. When you write down your goals, you're essentially programming your RAS to prioritise information and opportunities aligned with these goals. This selective attention mechanism can make you more alert to opportunities that might otherwise go unnoticed.
The Commitment Factor: Strengthening Resolve
Writing down goals also increases commitment. In a study published in the "Journal of Management," researchers found that commitment to goals was a significant predictor of achievement. Writing down a goal is similar to making a promise to yourself, creating a sense of obligation and responsibility.
Specificity and the SMART Framework: The Path to Clarity
The effectiveness of written goals is maximized when they are specific and structured. The SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) is a powerful tool in this regard. A study in the "American Journal of Health Promotion" demonstrated that specific and challenging goals led to higher performance. By writing down goals that are clear, measurable, and time-bound, individuals can create a roadmap for success, making the journey towards their achievement more structured and less daunting.
The Dopamine Effect: Writing as a Reward Mechanism
The act of writing down goals and ticking them off can trigger the release of dopamine, a neurotransmitter associated with feelings of pleasure and satisfaction. This reward mechanism, as noted in a study in the "Journal of Neuroscience," can create a positive feedback loop, encouraging individuals to continue going after their goals with enthusiasm.
Long-Term Benefits: Beyond Immediate Goals
The benefits of writing down goals extend beyond immediate achievements. A study by Dr. Mark Murphy, the founder of Leadership IQ, found that vividly describing your goals in written form is strongly associated with goal success. Moreover, the practice of regularly writing down goals can improve long-term memory, cognitive function, and even foster a growth mindset.
A Simple Act with Profound Impact
The science behind writing down goals reveals an interesting collaboration between cognitive processes, psychological commitment, and neurological rewards. This simple act is more than a motivational strategy; it's a powerful tool that can significantly enhance the likelihood of achieving success. Using a planner like The Lifeflow Planner can help to track your goals once you have written them down.
For entrepreneurs and leaders, especially those striving to make a significant impact, embracing this practice can be a wise step towards goal accomplishment and creating a legacy of achievement.